The world of sports gambling is about to get much more exciting, especially for the readers of Sports Illustrated.
On Wednesday, SI’s parent company, Authentic Brands Group, and 888, one of the world’s leading online betting and gaming companies, announced an exclusive partnership to develop Sports Illustrated online sports betting and iGaming products in the United States, including the launch of SI Sportsbook later in 2021.
“We are thrilled to announce that Sports Illustrated is entering the online sports betting and iGaming space,” ABG founder, Chairman and CEO Jamie Salter said.