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Sports Business: Women’s Pro League Seeks a Bump From U.S. World Cup Success

The United States women’s soccer team won the World Cup on Sunday before 53,000 fans in Vancouver, British Columbia, and a domestic television audience of 26.7 million people. On Friday, the team will be celebrated in a ticker-tape parade down the so-called canyon of heroes in Lower Manhattan, as the Yankees, the Mets and John Glenn were before them. And next month the team will begin a 10-game victory tour, with an exhibition against Costa Rica at Heinz Field in Pittsburgh, home to the N.F.L.’s Steelers.

More than 30,000 tickets have been sold for that match, and the upper level of the stadium has been opened, presumably in hopes of filling the 65,000-seat stadium.