The get-rich commercial messages of the fantasy sports leaders DraftKings and FanDuel have inundated the airwaves as no advertising category has in recent memory, suffocating almost any other advertiser except for the irksome 1-877-Kars4Kids band.
Since August, Draft Kings has plowed $107.5 million into commercials, and FanDuel has paid out $85.8 million, according to iSpot.tv, which tracks advertising spending.
In one three-week stretch during the summer, ads from the fantasy sports companies appeared every 90 seconds on national networks. In the month that ended Sept. 15, they outspent the pizza and beer industries in pursuit of more people to play their contests.