The owners of the UFC are in advanced talks to sell the business, sources told ESPN.com.
At least four bidders are believed to have submitted bids for the organization, including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. The winning bid, should things proceed, is expected to be for a valuation between $3.5 billion and $4 billion, multiple sources with knowledge of the negotiations told ESPN.com.
UFC President Dana White said reports of the promotion being on the market are not true, telling the Las Vegas Review-Journal that "the UFC is not for sale.