LAS VEGAS, Nev. – The Big 12 is targeting a talent agency executive to be its next conference commissioner.
Brett Yormark, the COO of Jay-Z’s Roc Nation, is finalizing a deal to be the new leader of the Power 5 league, sources tell Sports Illustrated, a stunning move that brings yet another outsider into college sports’ most exclusive and powerful group.
Yormark, 55, has spent the last three years at Roc Nation, originally as co-CEO with twin brother Michael. In his various roles at Roc Nation, he’s worked with artists, athletes, leagues, teams and brands and oversees sponsorship, licensing, content partnerships and brand strategy.