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Jake Burton Carpenter, the pioneer who brought snowboarding to the masses and helped turn the sport into a billion-dollar business and Olympic showpiece, has died at 65.
He died Wednesday night in Burlington, Vermont, according to an email sent to the staff of the company he founded. Carpenter had emailed his staff this month saying, “You will not believe this, but my cancer has come back.” He had been diagnosed with testicular cancer in 2011 but after several months of therapy had been given a clean bill of health.
Carpenter quit his job in New York in 1977 to form the company now known simply as Burton.