When talking about Michael Jordan, you think about the championships, the Chicago Bulls, the dunks, the commercials, his competitiveness, but what will make Jordan immortal is his iconic sneaker line that consists of 34 signature shoes. The Air Jordan line is still a dominant force in the industry despite Jordan being retired since 2003. According to Forbes, Jordan has made $130 million off Nike in the past year, four times as much as LeBron James ($32 million), who has the NBA’s second-biggest shoe deal after MJ. Jordan’s line has thrived due to retro releases, new iterations, a young roster of talent that includes Zion Williamson, Luka Doncic and Jayson Tatum, collaborations with popular cultural stars and fashion houses such as Virgil Abloh, Travis Scott, Dior and Kaws, and uniform deals with the NBA and soccer club Paris Saint-Germain.
Six Rings and Seven Sneakers: The Story Behind Michael Jordan’s NBA Finals Shoes
