Every year, on December 19, Shakhtar Donetsk president Rinat Akhmetov channels his inner Santa Claus and donates gifts to the children of Ukraine.
And this year he has gone even further with his generosity - making Christmas better for 140,000 children.
Akhmetov teams up with composer Igor Krutoy to visit schools and childcare facilities, where he gives out stuffed toys, backpacks and other gifts to the disadvantaged kids.
"We were united by one simple thing: if we don’t take care of our parents, what poor children we are, and if we don’t take care of our kids, what kind of parents are we then?