Back to the Top News Newsfeed

Several Factors Lead To NBA Facing Significant Ratings Drop: TRAINA THOUGHTS

USA Today Images

1. While the NFL has enjoyed a ratings resurgence, viewership for the start of the NBA season is becoming a problem for the league.

Via Sports Media Watch, nine nationally televised games have failed to net a million viewers this season. For all of last season, just 19 games failed to draw at least a million viewers.

When any sports experiences a rating decrease (or increase), it's never for one reason. It's always for multiple reasons.

The league continues to be hurt by LeBron James playing his games on the West Coast, thus shutting out many East Coast viewers because of the late start time.