The NHL’s 32nd franchise finally has its identity.
After months of speculation, silence, an unfortunate delay and a nautical-themed teaser video, the Seattle Kraken made its team name, logo, and colours official Thursday morning in an announcement led by the CEO of the franchise, Tod Leiweke.
Here’s how the Kraken unveiled their look:
It’s worth checking out the Kraken’s official website, because they have laid out their thought process behind the name, colours and other details quite well, but we’ll share a few key points here:
The Kraken represents “the fiercest beast in the world” and “instills one message in all opponents .