In the aftermath of embattled owner Vince McMahon’s apparent return to the company, WWE has reportedly emerged as a potential future asset for the Saudi-backed sovereign fund behind pro golf league LIV Golf.
Saudi Arabia’s Public Investment Fund could place a bid for WWE if the promotion puts itself up for sale, Front Office Sports reported Friday.
PIF, which launched LIV Golf in 2020, currently controls roughly $620 billion in assets, and has expressed an interest in expanding their interests in sports, per FOS. In addition to LIV, PIF has served as the majority owner of the Premier League’s Newcastle United since 2021.