Swimmer Ryan Lochte is trying to save his tattered reputation by hiring crisis PR guru Matthew Hiltzik.
The embattled 32-year old swimmer has hired Hiltzik Strategies to deal with the fallout from his now infamous night of clubbing at the 2016 Rio Olympics, according to The Wrap.
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"Hiltzik has helped celebrities including Justin Bieber, Harvey Weinstein and Alec Baldwin in the past," The Wrap's Brian Flood wrote. "Hiltzik also works with troubled athletes — he helped MLB star Ryan Braun when he was accused of using performance-enhancing drugs.