Meet Gronk, everyone's new favorite copilot (or CPO—Chief Party Officer).
In a commercial promoting its partnership with the New England Patriots, JetBlue tapped star tight end Rob Gronkowski, who makes a memorable addition to the company's airline services as in-flight entertainment, complete with a disco ball, hip-hop music and multicolored lights.
Initially, the Pro Bowler pitches the idea of commandeering the plane, but since everyone knows Gronk's second-greatest talent is getting turnt, his uncle, a JetBlue pilot, put him to better use.
Not taking advantage of his primary talent, however, was a good call.