By Abhirup Roy and Arsheeya Bajwa
(Reuters) -Electric-vehicle maker Rivian plans to launch its advanced hands-free driver assistance systems in 2025 and its "eyes-off" systems in 2026, CEO RJ Scaringe said on Thursday.
An advanced driver assistance system that enables drivers to take their hands off the wheel and eyes off the road will add an "enormous amount of value to customers," Scaringe said.
Automakers have been competing in recent years to introduce more autonomous driving features such as lane-keep assist and adaptive cruise control into their vehicles.
Advancing driver assistance technology will give buyers their "time back," Scaringe said, allowing them to get on their phones, read books or send emails while at the wheel.