For a brief period this summer, there may have been no bigger "Swiftie" than Los Angeles Rams owner Stan Kroenke.
NBC Sports' Peter King wrote that the nine concerts Taylor Swift and Beyoncé combined to perform at SoFi Stadium netted a projected $10 million-plus for Kroenke Sports & Entertainment.
King placed that revenue within the context of the ongoing debate over whether NFL stadiums should be mandated to have natural grass playing surfaces. By using artificial turf, owners theoretically have an easier time lining up a higher volume of major events, such as a Taylor Swift or Beyoncé performance, outside of the NFL calendar.