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Report: Staples Center to be Renamed in Multi-Year Deal

Related Topics: Staples Center, Alicia Jessop

After operating under the same name for over two decades, the Staples Center will soon be known by another name.

The home of the Lakers, Clippers, Sparks and Kings will reportedly be renamed for new sponsor Crypto.com as part of a multi-year deal, according to The Athletic contributor Alicia Jessop. The agreement is believed to be the largest naming rights deal in the U.S. and will take effect on Dec. 25, per The Athletic's Shams Charania.

Crypto.com is believed to have paid over $700 million for the naming rights, according to Sam Dean of the Los Angeles Times.