Since 1996, CBS has carried SEC football. But according to the Sports Business Journal's John Ourand and Michael Smith, CBS will walk away from the SEC after the 2023 season and "all indications" are the sport's most-watched TV package will move to ESPN/ABC.
According to Ourand and Smith, CBS dropped out of the negotiations after making a bid at around $300 million per season, a massive increase from the $55 million it currently pays annually.
CBS Sports executives have reportedly decided that it is more logical to invest the network's money into other sports properties.