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Report: NFL Earned $13B in National Revenue in 2023, Each Team Got $400M+ from NFL

The NFL distributed approximately $400 million to each team after accruing around $13 billion in media, sponsorship and royalty revenue during the 2023 season, according to Sportico's Kurt Badenhausen.

Some team payouts totaled as much as $425 million, according to Badenhausen.

These payouts, each of which almost doubled the 2023 salary cap, increased by between six percent and eight percent over what teams received following the 2022 season, Badenhausen reported.

The money came from "national media rights, league sponsorships and shared revenue and royalties from the league's various affiliates and subsidiaries, such as NFL Properties, NFL International and NFL Enterprises," according to Badenhausen.