Part of the NFL leaning into the Taylor Swift phenomenon reportedly included the league asking its broadcasting partners to air advertisements for the pop star's upcoming movie for free.
According to Andrew Marchand of the New York Post, the NFL asked NBC, ESPN, Fox and CBS to air advertisements for the Taylor Swift: The Eras Tour movie that will be released on Oct. 13.
While Fox and CBS did not air the promotion, NBC and ESPN did during their pregame shows. NBC also aired a Swift commercial during the Sunday Night Football game between the Kansas City Chiefs and New York Jets, which the musician attended to presumably support her relationship with Travis Kelce.