Reebok’s Jasmine Bellamy Is Dedicated to Leading the Tough Conversations

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.

They say heavy is the head that wears the crown, but not so much for Jasmine Bellamy. She delights in her job as Reebok’s self-proclaimed head merchant and culture transformer. Of course, that’s not her formal title, but it perfectly sums up the dual role she plays for the sports and fitness brand.

Officially, Bellamy is the brand’s U.S. head of merchandising, planning, allocation and logistics. That means it’s her responsibility to…