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Global fitness brand Reebok introduced on Thursday its new Liquid Factory, a manufacturing innovation that combines both robot technology and 3-D drawing to engineer unique pieces of footwear.
Developed by the Reebok Future team and led by head of future Bill McInnis, the Liquid Factory will use a proprietary liquid material to create shoe components without the use of traditional shoe molds, a process that Reebok hopes will “fundamentally” alter how shoes are constructed.