Regardless of whether an NFL team finished the 2017 season with an 0-16 record or hoisted the Lombardi Trophy in February, a new year brings optimism.
All 32 fanbases would like to think their squads deserve consideration as a Super Bowl contender or a sleeper team that vastly improved over the offseason.
Before reality hits, let's take a look at realistic best-case scenarios for each club. For some, it's championship or bust, but that isn't the case for every team.
Perhaps a more achievable goal comes before Super Bowl aspirations, such as hoping to see progress from a young quarterback, winning a division title or looking for a specific group to perform at a high level.