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New stadium, new look.
The Los Angeles Rams unveiled a new logo and color scheme Monday with a video presentation. The logo features the L.A. initials of Los Angeles and a ram horn going through the letters with the familiar yellow and blue colors:
ESPN's Adam Schefter noted the team will host a virtual telethon Tuesday after presenting the new logo with proceeds going to the United Way Pandemic Fund and the Los Angeles Food Bank.
According to Rich Hammond of The Athletic, Rams chief operating officer Kevin Demoff wrote a letter to season-ticket holders revealing the team will give away a hat featuring the new logo during the telethon.