After the Rams secured their spot in the NFC championship game by hanging on for dear life in a 30–27 win over the Buccaneers, the attention immediately shifted to the rematch with division rival San Francisco. Fans scrambled to the secondary markets to find tickets for the game, only to find a catch—not everybody could buy them.
A notice on Ticketmaster informed users that only those with a Los Angeles-based zip code could purchase tickets to SoFi Stadium, seemingly as a reaction to the heavy presence of San Francisco fans when the two teams met up in Los Angeles for Week 18.