Highly paid, highly followed talking heads will talk. Most especially about the Dallas Cowboys.
It’s the low-hanging fruit of morning talk show ratings. Say something wild or controversial about the Cowboys in the early a.m., then spin that morning opinion into a debate on a noon show. Once you have that, take that second opinion and program it for the afternoon to evening cycle — and suddenly you have a useful single-serving day echo chamber that draws in the social media aggregators and highly interactive programming across all of your platforms. Cable sports network … podcasted versions of that show … ancillary podcasts … website posts … social media traction … clicks and impressions .