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Pyramid arena in Memphis reopens as 'megastore'

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The iconic Memphis pyramid is shown in downtown Memphis, Tennessee April 29, 2015. REUTERS/John Bran …

MEMPHIS, Tenn. (Reuters) - The Memphis Pyramid, a former sports and concert arena and Mississippi River landmark which has sat largely idle for 11 years, has reopened this week as a retail and entertainment complex which the city hopes will be a major tourist attraction.

The outdoors goods retailer Bass Pro Shops opened a "megastore" in the pyramid on Wednesday evening - which includes shopping, a bowling alley, restaurants, hotel and an observation deck. The work was financed with the help of more than $150 million in city and state funds.