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Pursuit of glory? Cold, hard cash? A new poll breaks down why people fill out March Madness brackets

Related Topics: Wayne Parry

WASHINGTON (AP) — As March Madness takes over this week, how many people are filling out NCAA brackets — and why?

A new poll from The Associated Press-NORC Center for Public Affairs Research shows what share of Americans typically take a shot at bracket predictions and their motivation for joining in the madness.

The survey found that about one-quarter of Americans fill out a men's March Madness bracket “every year” or “some years.” But what about the women's tournament? High-profile NCAA women’s basketball games have closed the gap with men’s tournaments in terms of viewership and there is more money flowing in and around women’s sports in general; women’s teams will now be paid to play in the tournament, just like men have for years.