What is the point of a social activism initiative within a professional sports league? When the NFL does wall-to-wall promotion of breast cancer awareness, or the NBA and Major League Baseball make a point of partnering with minority-owned small businesses, what does success look like for them? Are they trying to solve actual problems, or PR problems?
These are not hypothetical questions, but there are times when the big leagues struggle to come up with answers.
Robbie Rogers currently is in his fourth season with the LA Galaxy in Major League Soccer.