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UEFA Pregame Concerts
FILE - Musician Alicia Keys sings during the opening ceremony for the Champions League final soccer match between Real Madrid and Atletico Madrid at the San Siro stadium in Milan, Italy, Saturday, May 28, 2016. (AP Photo/Manu Fernandez, File)
(ASSOCIATED PRESS)
NYON, Switzerland (AP) — Pre-game concerts are coming to the biggest stages in European women’s soccer from next season as part of a Pepsi sponsorship announced on Tuesday.
UEFA said a five-year renewal with PepsiCo will see kickoff shows at each final in the Women’s Champions League through 2030 and at the 2029 European Championship.