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Philip Rivers Oozed Competitiveness and Chased Last-Minute Comebacks to the Very End

Related Topics: Philip Rivers, personal brand

Philip Rivers didn’t strike the football world as someone who was hyper-cautious about the crafting of his post-career legacy; the kind of person who, through careful observation of the greats around him and the aiding of a high-powered marketing team, laid the groundwork for a gilded life after football propped up on the strength of faux humility disguising a business interest.

He does not have a soft drink to promote. He does not have a lifestyle fitness empire to tend to. His personal branding effort over the last 17 seasons began and ended with a bolo tie and a hat with the Latin phrase Nunc Coepi on it.