Pac-12 commissioner George Kliavkoff spent much of his media day opening remarks Friday bemoaning the profiteering and professionalism of college athletics — yes, yes, bless his heart.
He talked about being “disappointed” that USC and UCLA are leaving for the Big Ten “after a century of tradition and rivalries.” He said that college sports have “collectively lost sight of the student-athlete.”
He pleaded for the industry to “recalibrate” because “our long-term measure … can’t be how much money we can consolidate … we should be measuring how many lives we can change.