Oregon defensive end Kayvon Thibodeaux became the latest athlete to launch a new business in the Name, Image and Likeness era on Thursday.
Thibodeaux released his own cryptocurrency called "$JREAM," which can be exclusively traded on Rally, according to ESPN's Kyle Bonagura. Rally is reportedly a digital platform that allows individuals to "build their own digital economies."
"I feel like crypto is such a new space and having an athlete involve in it kind of changes the dynamic of how athletes are viewed," Thibodeaux told ESPN. "I started looking at crypto in high school and seeing the future in crypto and how far it can go.