In an apparent attempt to quite literally become the "coolest thing since sliced bread," Eat The Ball has entered the market. The concept? Bread. Molded into balls. Sports balls and Earth balls. Imagine your favorite Nerf® toy, but it's bread.
And now it's endorsed — of course — by Russell Wilson.
MORE: Moments Wilson would love to forget | Best mobile QBs, all time
Which means you are in for a treat, and not just of the all-natural, yeasty variety. Wilson, who is simultaneously loved and reviled for his corny, inspirational quotes will have you believe this bread is revolutionary.