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Olympic mystery solved: The secret of the Paris 2024 logo

PARIS — At first glance, the logo for the Paris Olympics appears straightforward enough: the silhouette of a flame against a gold background. But look a little closer, open your mind a touch, and a new image will take shape.

Viewed from a slightly different perspective, the flickers of flame turn to locks of hair. The lips become visible. And what was a flame is now the image of a woman with the slightest hint of a smile. This is Marianne, an enduring symbol of France since the French Revolution.

A Paris 2024 banner logo at the Grand Palais, Paris. The Opening Ceremony of the Paris 2024 Olympic Games takes place on Friday 26th July, along the River Seine. Picture date: Tuesday July 23, 2024. (Photo by David Davies/PA Images via Getty Images)A Paris 2024 banner logo at the Grand Palais, Paris. The Opening Ceremony of the Paris 2024 Olympic Games takes place on Friday 26th July, along the River Seine. Picture date: Tuesday July 23, 2024. (Photo by David Davies/PA Images via Getty Images)
A Paris 2024 banner logo at the Grand Palais.