Last week, Oklahoma State football coach Mike Gundy told players to stop asking for more NIL money.
On Tuesday, he endorsed a program asking fans to provide more NIL money.
Oklahoma State announced on Tuesday that players' football helmets this fall will have QR codes that link to a campaign for name, image and likeness fundraising. The codes will be 1.5 square inches and placed on the back of players' helmets.
The codes will link to a web page organized by "Pokes With A Purpose," the program's NIL fundraising arm. There, fans will be presented with multiple donation options ranging from $100 to $5,000 to "other.