Brent Venables and the Oklahoma Sooners' approach to recruiting is more relevant than ever in today's college football world. Name, image, and likeness and the transfer portal aren't going anywhere. Revenue sharing and salary caps are on the way. College football has been about the money for a long time. But now, the players are able to benefit from the billions in revenue created by the product on the field.
Money is going to be a part of the equation. However, there's a lot to be said for the way a program like Oklahoma wants to operate.