On Friday, UKG announced a multimillion-dollar three-year sponsorship of the NWSL Challenge Cup. This makes the 2023 Challenge Cup the first professional women’s soccer tournament to achieve pay equity.
With the sponsorship change, the player Cup bonus pool will increase tenhold in 2022 and then double in 2023 to be around $1 million, bringing it on par with the equivalent men’s tournament, per Sportico.
“We refuse to accept that one organization cannot make a difference in the fight for pay equity—just look at what these remarkable women have done with their collective voice to raise awareness on a national stage about a problem that has plagued our workforce for decades,” said Brian K.