Months after publicly introducing itself to the NWSL, BOS Nation FC is officially getting a rebrand. The NWSL expansion club in Boston confirmed Friday that it will be renaming the team in the near future, after a failed brand rollout in October led to backlash from fans.
The franchise announced that it would be rebranding at a watch party for the start of the NWSL season, saying that the new name would be revealed in the coming weeks, and that a new crest would unveiled this summer. After the negative feedback on BOS Nation, the club turned to fans for input on the team's branding going forward.