Even Donald Trump, with his pathological fixation on television ratings, appears incapable of reviving the hollowed-out husk that is LIV Golf.
As the US president, escaping the maelstrom unleashed by his tariff war, pitched up at his Doral course last weekend in a motorcade of buggies, his audience appeared supremely indifferent to what he was trying to sell. For on the first occasion that LIV went head to head with the PGA Tour in the TV schedule, thanks to a prime window for the Trump-hosted Miami event on Fox Sports, the result was nothing short of humiliating.