The owner of a North Carolina racetrack advertised “Bubba Rope” for sale in a social media marketplace days after NASCAR driver Bubba Wallace, who is Black, announced a noose had been found in his garage at Talladega Superspeedway in Alabama.
Mike Fulp, the owner of the half-mile (0.8 km) 311 Speedway in Stokes County, made the pitch Wednesday on Facebook Marketplace: “Buy your Bubba Rope today for only $9.99 each, they come with a lifetime warranty and work great.”
Fulp’s Facebook followers criticized his ad, with some self-described loyal spectators saying they would stop attending events at the dirt track because of the post.