PARIS — On the cusp of securing an Olympic bid in the 100-meter dash, Noah Lyles wore a pristine navy blue Gucci suit, covered in the monochrome logo, with three white stripes down the side of the pants — part of a collab between Adidas and the luxury Italian brand. He carried a briefcase featuring the legendary Yu-Gi-Oh trading card Blue-Eyes White Dragon. He had Snoop Dogg do the honors of unveiling.
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That’s high fashion. That’s anime. That’s hip-hop. Three cultures, three industries, merging into one moment. For a sprinter.
A couple weeks later, he was a Netflix star.