The NFL is a magical, mystical place where The Beatles and Michael Jackson make beautiful music together.
Or so the NFL would want you believe.
The league on Thursday announced that it's teaming up with Canadian entertainment spectacular Cirque du Soleil to create a 40,000-square foot, four-story visual extravaganza in the heart of New York's Times Square. The exhibit will be some kind of innovative multimedia monstrosity, set to start blowing fans' minds in the fall of 2017.
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It will infotain and educate with hyperbole. It's both "first of its kind" and "state of the art.