he relationship between Kentucky and Nike goes back more than 20 years and has only grown stronger since basketball coach John Calipari arrived. In 2013, Kentucky agreed to a new contract with Nike worth $47 million in cash and apparel. Moreover, the Nike connection almost certainly helps the basketball program with regard to top recruits who have been aligned with Nike-affiliated AAU programs.
Still, for Charles Schweinhart, Kentucky wearing the swoosh in the wake of the Kaepernick ad was enough to threaten to switch allegiances and root for Adidas-affiliated Louisville.
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