A request to trademark the name and logo of the Vegas Golden Knights, the NHL's 31st franchise, has been denied by the United States Patent and Trademark Office, causing yet another hitch in what has already become a protracted initiation process for team owner Bill Foley.
In a 164-page letter, Foley's holding company, Black Knight Sports and Entertainment LL Etc., was informed of a possible trademark conflict based on the "likelihood of confusion" with the NCAA’s College of St. Rose Golden Knights.
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It wasn't immediately clear exactly what the denial means for the Las Vegas franchise's branding plans.