The lack of interest in the outdoor games this season highlights the NHL's need to do a better job at marketing itself. On the latest episode of Zone Time, Yahoo Sports Justin Cuthbert says it should start with making the Heritage Classic an all-Canadian affair.
Video Transcript
- Cuth, you mentioned Buffalo earlier. I'm not going to lie. If it wasn't for the fact that we kind of talk offhand about it in between recording episodes of the Yahoo Sports Hockey Podcast, I would have forgotten that the Heritage Classic would have been at the Donut Box in Hamilton-- between the Sabres and the Leafs.