The NFL's "Draft-A-Thon Live" helped raise $6.6 million during the 2020 NFL draft, contributing to the collective total of more than $100 million raised by the NFL to support COVID-19 relief efforts, NFL Media said in a statement Sunday.
The league's annual three-day event was the most-watched draft ever, with 55 million viewers.
All three days set all-time highs, with Thursday's viewership (average audience of 15.6 million viewers) up 37%, Friday's viewership (8.2 million viewers) up 40% and Saturday's viewership (4.2 million viewers) up 32%.
"I couldn't be more proud of the efforts and collaboration of our clubs, league personnel, and our partners to conduct an efficient Draft and share an unforgettable experience with millions of fans during these uncertain times," NFL commissioner Roger Goodell said in a statement.