The NFL is looking to continue growing its market outside of the United States, and they’re willing to give up tackling to do It.
To expand their popularity internationally, chief operating officer of NFL International Damani Leech said the league is looking to get more people involved in flag football, according to CNBC, as a part of its 10-year international growth plan.
The league thinks the key to growing the league is by having exposure in the Olympics. So, their goal is to introduce flag football to the Olympics by the 2028 Summer Games.
“We’ve got to make the game matter,” Leech said.