"How about them Cowboys?"
That's been the plaintive cry of the NFL and its partner networks as they look to the league's most popular TV draw to save a dismal 2016 TV season.
With the NFL suffering a double-digit ratings drop in 2016, the league and TV partners have been riding Dallas' hot regular season (12-2) for all its worth.
The NFL's 10 percent ratings drop through Week 14 has worried the league and TV partners CBS, NBC, Fox and ESPN, especially since networks had to give back free ads to advertisers.
TV numbers have rebounded since the end of the presidential election between Donald Trump and Hillary Clinton.