The NFL has been touting for years that more women have been watching the sport, with the share of female football fans now near 50 percent.
That seems to have happened despite the league's efforts at courting women. From the ill-advised Pepto-pink jerseys that once permeated the NFL's online shop (seriously, why did it take so long to offer team-colored jerseys in a more flattering cut?), to a special page for women on the league website a little over a decade ago that promoted "homegating" with recipes, to the reported laughably small amount of money it actually donated to breast cancer-related charities during its once-vaunted and now-abandoned Pink October efforts, the NFL's attempts have been shallow at best, focused on stereotypes about women.