NFL game broadcasts and league social media outlets have gone all-in on the rumored relationship between Taylor Swift and Travis Kelce, to the point where the tight end believes it's all been a bit much.
On Wednesday, the league released a statement on the social media content in particular, defending its actions and noting the "incredible amount of positivity" it has seen in response.
"We frequently change our bios and profile imagery based on what's happening in and around our games, as well as culturally," the statement read, per ESPN News Services.
"The Taylor Swift and Travis Kelce news has been a pop cultural moment we've leaned into in real time, as it's an intersection of sport and entertainment, and we've seen an incredible amount of positivity around the sport.